pillows by table
plants on table
round light on shelf
lamp on dresser

Your product has a story to tell. Let SGK help you tell it.

You want to be successful selling your products online? Then your photography is important. So is your copy. We are experts at creating high-quality, on-brand eCommerce content that helps you sell more.

SGK is a premier content partner for

Your product has a story to tell. Let SGK help you tell it.

You want to be successful selling your products online? Then your photography is important. So is your copy. We are experts at creating high-quality, on-brand eCommerce content that helps you sell more.

SGK is a premier content partner for

 

CONTENT MATTERS

Professional Content Sells

Our expertise is making your products look as amazing as possible, giving them the credibility that drives more sales. This is an area where DIY or homemade isn’t always better. Leverage our experience and knowledge as eCommerce and marketing experts to deliver what you need to be successful selling to Target’s guests.

Image Quality Matters:

Good Visual Content Matters:

Copy Matters:

Video Matters:

SEO Matters:

22%

40%

50%

73%

Top 3

of returns occur because the product looked different
in person

more likely to get shared on
your social accounts

of shoppers have returned an item they bought online because it didn’t match the product description

more visitors who watch product videos will buy

search results on retailer websites receive 70% of clicks and 30% of conversions

Image Quality
Matters:

Good Visual
Content Matters:

Copy Matters:

22%

40%

50%

of returns occur because the product looked different in person

more likely to get shared on your social accounts

of shoppers have returned an item they bought online because it didn’t match the product description

Video Matters:

SEO Matters:

73%

Top 3

more visitors who watch product videos will buy

search results on retailer websites receive 70% of clicks and 30% of conversions

Image Quality Matters:

22%

of returns occur because the product looked different in person

Good Visual Content Matters:

40%

more likely to get shared on your social accounts

Copy Matters:

50%

of shoppers have returned an item they bought online because it didn’t match the product description

Video Matters:

73%

more visitors who watch product videos will buy

SEO Matters:

Top 3

search results on retailer websites receive 70% of clicks and 30% of conversions

 

WHO WE ARE

We speak Target

For over six years, we’ve been a trusted partner for Target’s Global Photography team. We help Vendor Partners – like you – navigate what’s needed to thrive on their digital shelf.

Our team of photographers, writers, and video designers understand & know how to interpret Target’s Style Guide aesthetic, content valuation & site mandatories to help you increase product sales.

 

OUR SERVICES

We create the Target experience

Whatever kind of content you need, we have the experience and the scale to deliver.

Our creative services include:

Photography

Capture content that converts with high-quality & professionally edited product images, including lifestyle & room scenes – all driven by Target Style Guidelines

Video

Enrich your product story by offering video as an immersive shopping experience. Including PDP, How-To & Explainer videos

Copywriting

More than just product descriptions & titles, it’s copy that tells a compelling story

eCommerce Strategy & Optimization

With insights into the guest buying journey, we know how to help you focus and adjust to achieve maximum results

 

CONTENT PACKAGES

Flexible offers that suit your needs

Creating the right content for each of your products matters. Whether you have 1 or 1,000.

Product stories can be simple, mid-range, or complex. We have fine-tuned packages customized for Target Vendor Partners that help you sell more while effectively managing your budget.

Pick the content package that's right for you:

Good

Standard

Meets Target's site requirements for number and type of views with photography that articulates clear product features and benefits.

Better

Optimized

Builds on Standard to elevate the shopper experience with additional lifestyle marketing images that provide enhanced product details.

Best

Industry Leading

Drives deeper consumer engagement with enhanced content that may include a styled vignette or the product in-use.

Recommended / 1st Priority

Strong foundational content is critical to providing product clarity, driving site search/relevance and engaging customer with authentic imagery.

As Needed

Best for more complex product storytelling, products that are new-to-the-world or when premium product may require additional content to create conversion.

Good

Standard

Meets Target's site requirements for number and type of views with photography that articulates clear product features and benefits.

Better

Optimized

Builds on Standard to elevate the shopper experience with additional lifestyle marketing images that provide enhanced product details.

Recommended / 1st Priority

Strong foundational content is critical to providing product clarity, driving site search/relevance and engaging customer with authentic imagery.

Best

Industry Leading

Drives deeper consumer engagement with enhanced content that may include a styled vignette or the product in-use.

As Needed

Best for more complex product storytelling, products that are new-to-the-world or when premium product may require additional content to create conversion.

 

GETTING STARTED

Three easy steps to get you selling

Professional content straight to your inbox.

1. Order

We just need the basics of your plan to get started.

2. Send

You send us merch, we send you content.

3. Sell

Post your content and watch your business grow.

 

ORDER NOW

Ready to sell? Let's go

Contact us at sgkeComhub@sgkinc.com to get started.

CONTACT US

Like things faster and easier?
So do we.

October 2020
We will revolutionize your experience with a one-step, do it yourself, order and pay system.