Your product has a story to tell. Let SGK help you tell it.
You want to be successful selling your products online? Then your photography is important. So is your copy. We are experts at creating high-quality, on-brand eCommerce content that helps you sell more.
SGK is a premier content partner for 
Your product has a story to tell. Let SGK help you tell it.
You want to be successful selling your products online? Then your photography is important. So is your copy. We are experts at creating high-quality, on-brand eCommerce content that helps you sell more.
SGK is a premier content partner for 
CONTENT MATTERS
Professional Content Sells
Our expertise is making your products look as amazing as possible, giving them the credibility that drives more sales. This is an area where DIY or homemade isn’t always better. Leverage our experience and knowledge as eCommerce and marketing experts to deliver what you need to be successful selling to Target’s guests.
Image Quality Matters:
Good Visual Content Matters:
Copy Matters:
Video Matters:
SEO Matters:
of returns occur because the product looked different
in person
more likely to get shared on
your social accounts
of shoppers have returned an item they bought online because it didn’t match the product description
more visitors who watch product videos will buy
search results on retailer websites receive 70% of clicks and 30% of conversions
Image Quality
Matters:
Good Visual
Content Matters:
Copy Matters:
of returns occur because the product looked different in person
more likely to get shared on your social accounts
of shoppers have returned an item they bought online because it didn’t match the product description
Video Matters:
SEO Matters:
more visitors who watch product videos will buy
search results on retailer websites receive 70% of clicks and 30% of conversions
Image Quality Matters:
22%
of returns occur because the product looked different in person
Good Visual Content Matters:
40%
more likely to get shared on your social accounts
Copy Matters:
50%
of shoppers have returned an item they bought online because it didn’t match the product description
Video Matters:
73%
more visitors who watch product videos will buy
SEO Matters:
Top 3
search results on retailer websites receive 70% of clicks and 30% of conversions
WHO WE ARE
We speak Target
For over six years, we’ve been a trusted partner for Target’s Global Photography team. We help Vendor Partners – like you – navigate what’s needed to thrive on their digital shelf.
Our team of photographers, writers, and video designers understand & know how to interpret Target’s Style Guide aesthetic, content valuation & site mandatories to help you increase product sales.
OUR SERVICES
We create the Target experience
Whatever kind of content you need, we have the experience and the scale to deliver.
Our creative services include:
Photography
Capture content that converts with high-quality & professionally edited product images, including lifestyle & room scenes – all driven by Target Style Guidelines
Video
Enrich your product story by offering video as an immersive shopping experience. Including PDP, How-To & Explainer videos
Copywriting
More than just product descriptions & titles, it’s copy that tells a compelling story
eCommerce Strategy & Optimization
With insights into the guest buying journey, we know how to help you focus and adjust to achieve maximum results
CONTENT PACKAGES
Flexible offers that suit your needs
Creating the right content for each of your products matters. Whether you have 1 or 1,000.
Product stories can be simple, mid-range, or complex. We have fine-tuned packages customized for Target Vendor Partners that help you sell more while effectively managing your budget.
Pick the content package that's right for you:
Good
Standard
Meets Target's site requirements for number and type of views with photography that articulates clear product features and benefits.
Better
Optimized
Builds on Standard to elevate the shopper experience with additional lifestyle marketing images that provide enhanced product details.
Best
Industry Leading
Drives deeper consumer engagement with enhanced content that may include a styled vignette or the product in-use.
Recommended / 1st Priority
Strong foundational content is critical to providing product clarity, driving site search/relevance and engaging customer with authentic imagery.
As Needed
Best for more complex product storytelling, products that are new-to-the-world or when premium product may require additional content to create conversion.
Good
Standard
Meets Target's site requirements for number and type of views with photography that articulates clear product features and benefits.
Better
Optimized
Builds on Standard to elevate the shopper experience with additional lifestyle marketing images that provide enhanced product details.
Recommended / 1st Priority
Strong foundational content is critical to providing product clarity, driving site search/relevance and engaging customer with authentic imagery.
Best
Industry Leading
Drives deeper consumer engagement with enhanced content that may include a styled vignette or the product in-use.
As Needed
Best for more complex product storytelling, products that are new-to-the-world or when premium product may require additional content to create conversion.
GETTING STARTED
Three easy steps to get you selling
Professional content straight to your inbox.
1. Order
We just need the basics of your plan to get started.
2. Send
You send us merch, we send you content.
3. Sell
Post your content and watch your business grow.
Like things faster and easier?
So do we.
October 2020
We will revolutionize your experience with a one-step, do it yourself, order and pay system.